PubCrawl Budapest

About Pubcrawl Budapest

Pubcrawl Budapest is one of the biggest online pubcrawl organizers of the hungarian capital. The main target group is tourists between the age of 20-35, either lone travellers or larger groups coming for a stag weekend to Budapest.

Fixing the Pubcrawl Budapest brand and website

Most of the crawl’s traffic come from the websites that greatly rely on organic searches. They already had a somewhat established logo for the operation, but the whole brand was inconsistent across mediums. A new brand identity had to be created, which was based on one of the already existing websites.

The goal conversion rate showed +14.57% increase after the redesign

The website was also re-done with a new, optimalized – but familiar – front-end, some more up-to-date graphic imagery and a structure that centers around converting visitors to actual customers.

A new mobile version was created, since the legacy version was a really simple, neglected version of the website – this was one of the biggest problems with the current strategy, since tourists on the spot acces the website on mobile primarly. A number of iterations were created and based on our statistics, they are still being created.

Thanks to these efforts, pubrawl-budapest.com has a very high number of converters and is #1 on the Google search results for the primary keywords.